Social Icons

Thursday, 18 February 2010

Apple is watching you...

Apple is watching you...

Apple patents software that will punish you if you do not watch their advertisements...

I don’t like watching TV. Too many advertisements. It is none stop, but I can understand that. The money the advertisers spend, gives me the opportunity to watch the program for free. (Kind of free, anyway).

So the deal is, I watch advertisements and in return, I don’t have to pay every time I watch South Park. So I think it is fair to say that when I pay to watch something I don’t have to watch advertisements or at least get the option to not skip the adds.
The other day I bought the Sin City dvd. I have seen the movie years ago and really loved it so now I want to see it again. Problem is when you play the dvd, it starts out with about 20 minutes of unskippable advertisements. Clicking the menu buttons does nothing, you shall watch all 20 minutes of uninteresting shit.
Luckily, I can decide that in 20 minutes from now, I might feel like watching Sin City so I can put the dvd in, go make some popcorn, come back later and enjoy the movie.
Of course, somewhere in the world, someone is sitting, thinking that shit is unacceptable. How dare they not watch the things they don’t want to watch! I shall MAKE them watch. (Reminds me of a scene in Sin City).
The person is not Lex Luther but Steve Jobs from Apple. He has filed a patent for a program that measures your response to an advertisement and if your response is not what Steve wanted, that program will shut down your device till you respond.
The idea is, until you watch their ad, you can’t listen to music on your iPod or make calls from your iPhone.

No comments:

Post a Comment